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Free tool

ROAS calculator

Enter ad revenue and ad spend to see how many rupees each rupee of ads brings back.

Runs in your browser. Nothing you type is sent to us.

Return on ad spend–
Revenue for every ₹1 spent–

Questions

What is ROAS?

Return on ad spend: revenue from ads divided by ad spend. A ROAS of 4 means ₹4 back for every ₹1 spent.

How is it different from ROI?

ROAS ignores other costs; ROI includes them.

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